FOR IMMEDIATE RELEASE:

Contacts:

Leah Goodman/Alison Goldstein, The Rosen Group

leah@rosengrouppr.com/ alison@rosengrouppr.com

212.255.8455

Splish-Splash…It's Time for a Healthy Bath!

Green Babies Debuts Baby Body Care Line at Whole Foods Market Northeast Region

New York, NY (March 11, 2011)— Green Babies®, the original organic baby brand, today announces the expansion of its offerings to include a baby body care line. The full spectrum of skin, hair and bath products is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. The line was developed in partnership with leading manufacturer MZB Accessories. Products will be available for purchase at Whole Foods Markets throughout the Northeast region beginning in April and via the Green Babies website, www.greenbabies.com.

Since 1994, Green Babies has offered an extensive line of natural and organic baby products, including certified organic cotton layette and clothing, wooden toys and two natural parenting books, Green Babies, Sage Moms and Green Kids, Sage Families (NAL Penguin).

"For more than 16 years, here at Green Babies we've made it our responsibility—and our mission— to help parents make healthy, positive choices for the present and future wellbeing of their families," says Green Babies founder and developer of Green Babies body care and mother of three Lynda Fassa. "After years of research and loads of testing on baby bottoms, we're thrilled to offer our wallet-friendly line at Whole Foods Markets Northeast, the nation's trusted go-to for natural, organic consumer products."

"We are very enthusiastic to offer parents the Green Babies body care option," said Amy Alperin, Vice President, Personal Care Division, MZB Accessories. "Green Babies is the pinnacle of quality, value and safety in this crowded baby care sector. This is the first of many smart choices that parents can make."

The line contains high-quality plant and fruit derived, vegan and certified organic ingredients that are not tested on animals. Green Babies™ body care products are free of petroleum and phthalates and have been vetted by independent third party labs to be hypo-allergenic and tear-free. All product packaging is made with a minimum of 50% PCR materials. The products will retail between $8.99-$10.99.

The body care line will be unveiled at the Natural Products Expo West in Anaheim, CA March 11-14.

For more information and upcoming special events around the launch, visit: www.greenbabies.com.

About MZB Accessories

Founded 60 years ago with over 400 employees worldwide, MZB & Company is a leading design, marketing and distribution company with an extensive line of watches, jewelry and personal care products. Among its licensing partners are Disney, Marvel, Crayola and Nickelodeon. The company's products are sold in department stores, mass market, food and drugstores across the United States and abroad.

About Green Babies

Founded in 1994, Green Babies® is the original organic baby brand and the industry leader in 100% organic cotton clothes and products for babies and kids. The company develops, manufactures and markets environmentally friendly goods and provides consumers with natural and organic choices that are sustainable, have a minimal environmental footprint and are made with fair wage labor. Known for their unique style, quality and purity, Green Babies® products are available through select Whole Foods Markets and specialty stores nationwide and internationally.